Get APML in Microformats

Ian Forrester has posted an exploration of the idea of APML based Microformats. I like the idea, I am not a fan of the name he gave it though. I'd like something more like "APML/L".

Tom Morris, on the other hand, says we don't need APML. Be sure to check out my response in the comments.

Imagine a world without Metadata. Now call it 'The mainstream...'

Recently I have observed that we, as early adopters, use an enormous amount of implicit and explicit Metadata when making feed reading decisions.

When skimming our thousands of items a day we are actually making value judgements based on who the author is, what the headline reads (and what we think the topic is based on the headline), if there are any pictures to catch our eye and so on and so on.

When we come across a blog, I think that most people look for the subscriber count and consider (at least at the back of their mind and as part of a larger value judgement) whether or not they should add the author to their subscription list based on how authoritative that number makes them. Adding someone to your feed list is a relatively big decision. So the 'subscriber count' metadata is important.

The problem though, is that mainstream users don't know this metadata. They don't know that engaget is the top gadget blog. They don't know that Chris Messina is an authority on OpenID and Microformats and they don't know what constitutes a small or large subscriber count. They also don't know about Technorati and therefore don't know how to check a blogs rank before consider the weight to place on the post.

R. Todd Stephens writes an article asking us to imagine a world without metadata. It's a fascinating prospect.

He gives the following real-world example:

"Now imagine walking into your local grocery store, and you notice all of the traditional taxonomies have been removed because product classifications are a form of metadata. The aisle signage has been removed. The only things you can see are the blank containers designed for the products themselves. Let's suppose you need soup to go with Saturday's dinner. You grab a can and begin to shake it in hopes that the weight and movement can provide you with some indication of the contents. Is it tomato soup or a can of beans? Perhaps it is a can of peaches or mixed vegetables. Or, maybe you're an experienced shopper who can distinguish between soup and other products. Is it chicken noodle soup, vegetable soup or clam chowder?"

He also talks about metadata without context using foreign travellers as an example.

"My wife and I ran across this in the Atlanta airport a few months ago when traveling overseas. A woman standing outside the train car that moved travelers from the concourse to the travel gates was having a problem understanding the metadata information that was all around her. She asked us if we knew any Spanish, to which my wife replied, "Un poquito," or just a little. She started to reel off sentence after sentence, trying to explain to us her issues. The best we could do was to hand her off to another couple that knew much more Spanish than we did. Here is the point: as a traveler, she was surrounded by all the information and metadata she needed to either get her luggage or head to the departure gate. She simply couldn't understand the information she needed to take action."

I think that mainstream users are just like foreign travellers. They lack the understanding to use all the metadata ques to filter information quickly in a flooded feed reader.

I think that if mainstream Media and business management want to reach their audience, then we need to give them a way of helping users get important content by making metadata

a. Easier to understand.
b. Collectively factored and contributory to a single Personal Relevancy rank.

Freebase - Centralized control of the distributed web?

There is a buzz about the launch of Freebase by Metaweb technologies on the web at the moment.

From the New York Times:

"The idea of a centralized database storing all of the world’s digital information is a fundamental shift away from today’s World Wide Web, which is akin to a library of linked digital documents stored separately on millions of computers where search engines serve as the equivalent of a card catalog."

Is it just me or does this seem completely antithetical to the entire point of the Web in general and the Web 2.0 philosophy specifically?

Are we not trying to create a distributed, democratic and user-centric reality where the right of self-expression trumps data silos?

So why would we all be rushing to contain all data in a single database?

Wouldn't it be a more effective solution to build a search engine that could aggregate content across the web by extracting and indexing it in a structured way. Something that can look for Microformats as well as try to extract structured data from unstructured pages using semantic analysis (similar to AdaptiveBlue).

It could even offer its index/database via APIs.

The difference with this scenario, though, is that we don't all have to play nice with a single database/API - they have to play nice with us. This is about shifting power from the few, to the many after all.

It seems to me to attempt otherwise is moving in the wrong direction.

Am I missing something here? Let me know what you think...

Sunday morning snippets

A few snippets for the day - then I am off to spend the day on a boat while Ashley and the team slave away cutting code for the next Touchstone build *evil laugh*.

Revising Press Releases
An Anonymous commenter pointed out for me that my mention of Stowe's post about PR people missing the point on Press Releases left out the other side of the discussion. I didn't know there was another side at the time but Chris Heuer has a post on the issue highlighting Stowe's oversights. I like Chris - he bought me a drink while I was in SF.

Chris' point is that while real conversational engagement with your participants is the ideal, Press Releases are still a necessary way to make (and clearly mark) landmark announcements in clear, concise ways. His point (rightly I believe) is that while purists would argue that a 1st person conversation is better than a fake 3rd person declaration, a Press Release is still an important hold-over for mainstream media to get the complete picture in a bite sized chunk

Stowe argues that declaring anything a 'Press Release' is missing the point. That Press (at least press who treat their readers like eyeballs) should die and that we should all be equal participants in the social media ecosystem. By the way I like Stowe too - he also bought me a drink!

My opinion on the matter is this. I think that anyone who takes the time to invent something, lobby for it and contribute to the community is doing the right thing. That's the definition of social.

The issue, however, is larger than this one point. When considering people's opinions we must take into account their bias and their agenda. My agenda is personalized aggregation. My life and my work is based on the premise that people should find what their looking because of their Attention Profile - a fingerprint that represents their interests.

If hRelease (the reason the issue of a Social Media Press Release is being discussed at all) helps Touchstone identify important headlines for journalists, then so be it. Ideally though, the connection of people with content they find relevant should be a transparent and automated process based on merit rather than any corporate press declarations. That might mean they find negative commentary before they find polished/fake/controlled press releases from a company.

I think both can co-exist though - and the community (and some smart algorithm) will decide which they pay attention to most.

Social Media is Dead
I also pointed to the 'Social Media is No Mo' post by Steve Rubel. Some people didn't realize I was being sarcastic when I 'agreed' with him. Brian Solis commented to point me to this post.

Best of Breed Future

As Richard mentions on Read/Write Web today - John Milan wrote an excellent two-part article for R/WW earlier in the week, about the future of software. However - I have not yet had a chance to read it. It was too dense and long and I have not had the time to dedicate.

But Richard, being the excellent site editor and blogger that he is, recognized the possible problem and posted a summary today.

He summarizes it like this:

In Part 1 John argued that data should become open and accessible, just like the code in Open Source software. Code is often re-written and re-factored, but systems only work if they agree on the data.

Part 2 contends that people will demand more access to their data and more integration with their apps. This will result in the single minded, all-encompassing applications of today dying off - in favor of multi-celled, specialized solutions. So the future will be combinations of best of breed technology, rather than monolithic software.

John's conclusion was thus:

"And what trait will the eventual winners in this brave new world share? The solutions that can hone their data requirements, move results from system to system, use the best form factor for the job and still keep it on a human level."

Richard compares this to the new Firefox and I think he's right. But I would also like to compare it to Touchstone (surprise, surprise).

With Touchstone's input and output/hub and spoke model, it effectively moves data from one system to another and at each point making a decision about the best form factor. The example we use most is 'the more important the info the bigger the alert'.

This is probably not what John meant - but I think it still holds true.

Thanks to RSS as the universal syndication format and Microformats as growing standards, users can pick and choose the best apps to use together. We hope that Touchstone will be the best notification platform in that mix.

Via Touchstone

Note: I will start to say 'Via Touchstone' on posts when my post is based on something that I found from Touchstone. I have found that Touchstone has started to become one of my main information sources as it evolves into a complete solution and more and more of my posts are based on info it alerts me to.

Welcome to 2007

Welcome to 2007. Happy new year!

Let's get straight into it.

Last year (Dec 19 to be exact) the clever people over at Read/Write Web published a list of their Web Predictions for 2007. Here is a very cut down summary with my annotations added in italics. Please note the full version from ReadWrite Web is far richer so make sure you click through and check it out.

RSS, Structured Data

• RSS will go mainstream in a big way next year
  Touchstone will provide a way for the mainstream to more easily understand and consume the value proposition of RSS. Particularly those who don't understand why RSS differs so much from email untill they see it scrolling across their desktop like a ticker or urgent/important headlines SMSed to their phone. Taking the 'RSS' out of the RSS experience will be pivitol.
  
• Structured data will be a big trend next year
  RSS is the most common form of semi-structured data out there. Microformats, however, will begin playing a very important role. A reader that can apply actions based on attached or embedded microformat data will be very useful.
  
• Widgets exploded in 2006 but will continue rising in 2007
  Web widgets are cool. They help create a loosely coupled web experience with functionality exposed all over the place. Desktop widgets, on the other hand, can just be a mess on your desktop. How many widgets can you look at while you work?

Enterprise

• Web Office continues to ramp up
  Touchstone will play a pivotal role in helping knowledge workers get alerts when their web-based office apps have new events/actions that need taking care of. The overflowing enterprise email inbox will not surive the influx of email if web-based office apps send an email for each of their alerts and updates.
  
• The consumerization of the enterprise trend will start to infiltrate corporate IT, in the form of web-based office apps and more collaborative systems.
  The participant (read: user/employee) is the most important part of any system. The fact that the web and web-based sofware is starting to realize this reality is a welcome change. As enterprises begin to catch up, tools that help individuals manage their own attention will become mission critical.

Web Development

• Rich Internet Apps will be a major force in 2007. The general trend going on here is that platforms that leverage both the desktop and the Web will be compelling next year, in terms of offering rich functionality that usually can't be found on purely browser-based apps.
  Exactly right. Ajax is great, but it still can't reach beyond the browser sandbox. Client-side applications will, for the foreseeable future, play a very important role in the mix.
  
• On the other hand, Google in particular will continue to push the boundaries of browser-based apps.
  And yet they continue to build client-side applications as well. Google's only real successes however have been in services that use search/maths as the main value proposition (e.g. web search and email with search). Google has yet to have a real success at anything else including their web-based office apps or their fabled emerging GoogleOS.
  
• Semantic Web products will come of age in 2007.
  Semantic just means structured - and the most important structured format is already here. RSS combined with Microformats make the semantic web an emerging reality. Yet most readers treat RSS like news. Touchstone will force a change.
  
• Expect more big things from Amazon next year, to fill in the stack and to provide the foundation for a Web/Amazon WebServices-based OS.
  

Search and Online Advertising

• Expect some shakeups in the online advertising market next year.
  Maybe engagement will get some real consideration?
  
• Also due to ongoing issues with (CPC/PPC) online advertising, there's a real need for a better, more robust online ad model - perhaps something more than CPA. So watch out for developments in 2007 along those lines.
  
• 2007 will be about Search 2.0 and the rise of the vertical search engines. However don't expect Google to lay down and do nothing - they will counter the verticals.
  Google has already launched their custom search engines which is actually a clever way to get users to tag sites with categories. They can then build vertical searches based on this massive amount of accumulated data. They are using us to build their next killer app. Has anyone else noticed? I'd love to know about posts highlighting this fact - post in comments. They once again use our 'Attention Data' for their master plans. I just wish they were more transparent about it.
  

Microsoft vs Google

• Microsoft's Windows Live services will gain real momentum next year, thanks to Vista and also Live services.
  Surprise, Surprise. Microsoft will always use its platform and tools to drive adoption of their latest round of products and services. They did it with the browser, media player and portals and they will continue to do it for whatever they do next. When you control the keys you control the rooms that people use. You'd do it too if you were in their position.
  
• WebOS /GoogleOS: To counter the Vista and Windows Live threat, Google may come out with some form of GoogleOS.
  Refer to my previous statements about the GoogleOS in this post.
  
• Open Source Desktops will continue to gain momentum in '07.
  Getting a growing number of users while maintaining a consistant share of the overall market is not really a sign of success.
  

Browsers

• Browser War II. In 2007 expect the competition between IE7 and FireFox (plus Flock, Opera and Maxthon) to be intense.
  The browser wars were declared when Microsoft realized that IE can actually be beaten by Firefox and announced their renewed focused on a more aggressive update schedule for Internet Explorer. Expect the war to rage on for the foreseeable future (long past 2007 - think of it like a console war now).
  
• Speaking of browsers, 2007 will see an increase in WebKits. Adobe's Apollo will be WebKit based, enabling developers to ensure Safari compatibility as well as other browsers.
  I am not yet convinced about WebKits and hybrid applications. The web tool vendors want us to believe that web developers can build better client-side apps using web-tools/languages than more traditional platforms like .NET and C. Maybe that's true. Maybe it's not.

Multimedia

• Internet-based TV will ramp up in 2007, thanks to products like Brightcove and whatever Google does with YouTube/Google Video.
  Online distribution of TV/Movies is long overdue. Buying DVDs has been a scam perpetrated on the unsuspecting masses for too long. HD-DVD and BluRay look like they are going to extend the rain of crap for a few years more. All content should be delivered over the Internet and on-demand.
  
• Mass adoption of IPTV technology in 2007 and Bittorrent will be an important part of the online video landscape too.
  IPTV might be dead on arrival. TV over IP (important distinction here) will always be better. It's amazing to me that Bittorrent is not already integrated into browsers and used for distribution of medium to large files. Hopefully 2007 will see that happen.
  
• Virtual worlds: SecondLife will become an important platform for marketing, promotion, and of course social networking.
  Or they will collapse as people realize that they are closed platforms and go in search of more open environments based on technologies analogues to HTML.
  

Consumer Apps

• The online real estate market will grow rapidly in '07.
  
• The search for disruptive business models will continue! :-) In other words, free consumer web apps still need to find a business model.
  Or die trying
  
• While social networks dominated 2006, we wonder if the amount of time an average user spends online will start to negatively impact on their social lives in 2007 and lead to a downturn.
  Tools that make Social networks available on the go will be critical. Messaging inside walled gardens like MySpace will have to give way to more open messaging/forum systems and alert routing technologies (I.e. Touchstone).