It’s sometimes useful to think about your early stage startup as a wedge.

The sharp part of the wedge is the reason people will initially take a moment from their busy lives to sign up and engage with you. It’s what you insert into the world as a kind foothold. To succeed here, the wedge needs to address a real, immediate and fairly obvious pain. The more obvious and urgent the problem, and the lower the barrier entry, the sharper the edge and more likely it is to successfully cut through the noise.

The fat part of the wedge is where you eventually lead your users and how your business evolves into adjacencies. To succeed here, you need a plan to build moats, move into adjacencies, monetize and win. There’s almost always more you can do to increase value and retention here. The richer and larger you can make this part of the wedge the better - and the more likely you are to be on track for a unicorn.

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