I am so passionate about helping earnest founders with a big vision achieve their goals.

Sometimes I jump on a first call with a founder who has a genuine heartfelt need to change the world for the better. For them, it's not about money or fame or any of the other trappings of traditional success.

I love these kind of founders.

But often, these founders are the ones who make the MOST mistakes in their early startup journey.

B2B when it should be B2C - Check
Franchise model - Check
Outsourcing the app to someone else - Check
Chasing validation from media, academia, government and/or incumbents - Check
Vague and ill-defined user problem - Check
Building a professional services business - Check
Starting in a small market - Check

On and on...

When I encounter these founders, I try very, very hard to gently but clearly and firmly redirect their energy back to the most effective path to success.

It's so important to me that all of this passion, enthusiasm, and potential isn't wasted by accidentally hitting these well-known landmines that are easily avoided.

This is why I do what I do...

If you're working on a social impact project or startup, please work with colleagues and advisors with deep experience in commercial success. While their motivations might be different, their insights into building things that engage users and scale fast are many of the same skills you need to make a social impact on the world.