Regular Reminder: Data is not the real world.

Staring at your Data to make decisions is like staring at the GPS navigation system to drive your car.

If your entire world was that little GPS navigation screen, you'd think the world was a 2D cartoon with no cars or children on the road.

Similariy, Data can tell you what users are doing right now - but this is just a fraction of the bigger picture. What users are currently doing is a function of their current understanding and your current product UX.

Lift your gaze, look out the windscreen! There is a real-world informed by intuition, best practices, intention, common sense, and more.

Be data-informed. Not data-driven.