I spend a lot of my time explaining to traditional business thinkers, investors, and board members the benefits of a product-led strategy that is not corrupted by the pursuit of the wrong kind of short-term revenue and sales motions.
The reactions I get can generally be bucketed into three broad categories.
Skepticism and allergic reaction
Convinced and excited in the moment, but then they immediately revert to old habits when they have to make hard decisions.
Complete revelation and religious conversion.
It's most often the second.
It seems that some of the core tenants of the faith are...
Abundance thinking - to believe that the resources and techniques exist to succeed and scale (especially capital)
Conviction about the correctness, size and scale of the opportunity they've chosen to pursue - to avoid getting distracted by shiny objects along the way
Confidence in themselves and/or the team - to avoid paralysis and being crushed by the demands of great execution
Competence - to execute well and start seeing results