Particls in the Wall Street Journal

Thanks to Jeremy Wagstaff who has written up a great piece about Lifestreaming, Attention and Particls Attention Management.

He writes:

"Attention plays a complex role in this new world. Google quietly makes money from the data we unconsciously give out when we do anything online. But then there are the data we consciously put out when we post photos to Flickr, add a post to our blog, or send stream-of-consciousness messages to services like Twitter. Put all this stuff together and you have an "attention stream," painting a picture of what we are paying attention to during our day."

He goes on to explain Particls' role in the Attention Economy.

"Particls (www.particls.com) looks simple enough: a downloadable ticker that runs across the top of your screen, pumping you information. Nothing new about this; the difference lies in what information it presents, and how it appears. Instead of shoveling data at you, Particls tries to figure out what you're paying attention to."

Thanks for your intense curiosity in researching this story Jeremy and the great review of Particls.

Head on over to the WSJ site and read the full thing.

More Buzz around Town for Touchstone

Touchstone and APML have been mentioned in quite a few places in the last week or so. Here are some of the highlights....

From TechZoogle

"this is an invaluable tool that simplifies the process of research for academics and professionals alike. It is not meant to replace the RSS Reader in anyway, but it does improve workflow/ productivity by acting as an intelligent personalized “tipster” right on your desktop and one that gives you up to date persistent information. Being a heavy RSS reader/ user, I found it filtered a good amount of news based on my keywords and preferences. Touchstone is a powerful app that is going to be a permanent addition to my desktop tools and daily research setup."

From Daniela Barbosa

Last night i hit the jackpot via my personal filtered Touchstone tool that i am using during their BETA period (see below note). In the post titled "Web 2.0 applied in an Enterprise – a huge business opportunity" Peter Reiser lays out beautifully how a company like Sun Microsystems is looking to take advantage of the social dynamics of Web 2.0 and turn it into a business value and business advantage.

[...]

Note: Here is a perfect example of the way a tool like Touchstone has helped me be alerted to something that i might have missed- based on the feeds i have inputted via my OPML file (i have had the complete SUN Blogroll on my GoogleReader for ever but there is just so much on a daily basis i find it very hard to find what is personally important unless i subscribe to Sun individual blogs). With Touchstone and key terms i might be looking for- in this case client names and key words like 'enterprise 2.0' the information was delivered to me via a news ticker of things that are important to me. Without it, i wouldn't know that Peter Reiser was blogging on a subject that is dear to me. Touchstone is in Private Beta- i still have a couple of guest invitation and if you are interested please do drop me a line (danielavbarbosa[at]gmail.com).

From TwoPointTouch

Rose confirmed that digg is actively mining users’ attention data in order to implement these changes. He professed ignorance of APML, but “there are a couple of engineers deeply into this stuff” back at digg HQ.

Thanks to everyone who takes the time to blog about Touchstone - you are instrumental in spreading the word about our baby! It is very much appreciated.

Touchstone declared "Closest to being an Attention Management System"

The Burton Group recently released a report in their series on "Collaboration and Content Strategies".

Specifically this report covered "Techniques to Address Attention Fatigue and Info-Stress in the Too-Much-Information Age" which compares approaches, products and services for Attention Management in the enterprise.

Touchstone was reviewed as part of the vendor lineup. Here are some excerpts.

"[...] The concept of a hub-and-spoke architecture for processing messages and applying attention rules can be found in Touchstone (currently in alpha release) [...] Touchstone is the product on the market that is closest to being an attention management system [...] Touchstone is a useful example of how to specifically target the attention management problem and we look forward to following its development. The company expects to ship the product in early 2007."

I won't give away the ending for them - but suffice to say Information Overload is a significant and growing problem.

I'd like to thank Craig Roth and his team for their hard work in compiling this report to raise awareness of the growing Information Overload problem. We look forward to evolving Touchstone to maintain its position as the platform of choice for the Attention Management issues he outlined in his report and supporting APML for cross-vendor/application compatibility.

You can purchase the report from the Burton Group.

Update: There is a great podcast from Craig about the report and Attention Management themes in general. No mention of Touchstone here but he does describe the problem in simple to understand way.