Emerging Social Fatigue

My friend Marianne Richmond has pointed me to a great video by Jeffrey Sass and a post by Jeff Pulver.

The video is a great little parody of the information and social deluge we are all experiencing trying to keep up with the million social graphs and applications we are participating in.

Jeff writes:

As real-time social media continues to evolve, I will know where my friends are, what they're facing, if and when they need help, when they have discovered something interesting and many other things they care to share at any moment. The people in my social media communications circle represent a group of people I feel much closer to than some other people whom I've known for a long time but never really have gotten to know. Sort of the difference between a well developed character in a novel as compared to someone whose character never gets really developed.

The parody video is supposed to highlight, however, the lack of scalability for all these social interactions. The mainstream will never participate in all these platforms at the same time. They will likely choose a few key apps and stick to them.

The key, however, is to make sure that our Social Graph is portable and our AttentStreams are syndicated.

As Jeff writes:

Over time this experience will only get better as the current high "signal to noise ratio" problems that many of us experience get solved with the advent of widely available social media filtering tools which will be able to be applied against the people/topics that matter the most to us.

A filtered stream of notifications is exactly what we need. Thank heavens for my Particls sidebar.

Media 2.0 Workgroup Launch - Continued

Wow... a lot of people are talking about the workgroup announcement at the moment which is great.

Here's a summary of the posts and reactions for you.


Christopher Kenton - Marketing Rev

"Currently, the working group’s web site provides an aggregated feed of articles and postings from more than a dozen industry voices–a list that is apparently growing rapidly after the buzz from it’s launch today. Given the growing excitement around social media and it’s impact on marketing, this promises to be important listening post for emerging ideas and trends.

Paul Montgomery - TinFinger (my personal favorite)

"Today marks the launch of the Media 2.0 Workgroup, following in the prestigious footsteps of such towering, industry-changing, juggernaut organisations as the Web 2.0 Workgroup. The members of such elite inner circles as as gods to us puny mortals, and through their shared workgroup activities they wield such fearsome collective power that entire countries are laid waste in their paths."

Paul your wit never ceases to amuse ;)

Marshall Kirkpatrick

"Looking for some insightful new voices to read in the blogosphere? Check out the just launched Media 2.0 Workgroup - a very cool aggregation of some smart, engaged bloggers."

Jeneane Sessum - Allied

"So in my new role, I promise you, dear readers and friends and detractors, that I will try to use my power for good, not evil, and that means I will construct my meanderings using the broadest interpretation of what Media 2.0 means. Or doesn't mean.

We came here to tell stories, didn't we? Yes we did! Once upon a time, we were the wedia media pedia, weren't we? Yes, we were! And with the web 2.o pony beaten just shy of the glue factory, I'm looking for new rides, higher slides, longer strides. So let's find some together! Are you with me?"

Stowe Boyd

"I don't agree with Chris that the Web 2.0 meme is "a little worn out", but I do agree with the importance of media 2.0 as an area of inquiry."

It's ok Stowe - you can disagree with me - as long as you concede I was right in the first place :)

Frantic Industries

"As far as the name and the concept go, I must admit that I’ve personally never thought of the Web 2.0 phenomenon outside the boundaries of the Web. [..] Looking at it this way, it’s probably a subset, and not a superset of Web 2.0; however, it’s still an interesting topic to discuss. Social content, social news, and citizen journalism - all themes that are very frequently covered on this blog - are tied both to the traditional media and to the web, so I guess that pushing “Media 2.0″ as a concept does make sense."

I would argue that the Web is only one form/medium of Media. There are others that are far older and more entrenched in our way of lives and others still that are still emerging and evolving. So the goal of Media 2.0 is to broaden the Web 2.0 conversation and put it into context.

Strange Attractor - Suw Charman

"[...] when you think about it. We've already had New Media, but it's clear that New Media isn't keeping up with the incredibly rapid development of the web and Web 2.0. New Media is antiquated, obsolete. Any business that pats itself on the back because they have some sort Head of New Media needs a kick up the butt and a lesson in Media 2.0."

On a personal note
I am a little overwhelmed by the fact that it seems that everyone blogged about the launch credited me as the single handed mastermind. I can honestly say I did not expect, nor do I deserve credit for it all. We are honored to be keeping such prestigious company.

I'd like to publicly thank everyone for getting involved - especially those who really helped get out the word and invite people into the group from the very beginning when it was just a crazy nugget of an idea.

Daniela Barbosa
Ben Metcalfe
Marianne Richmond

Thanks Guys and Gals (got it right this time Daniela).