The APML conversation is heating up. The launch of Engagd.com has kicked it into high gear and bloggers are catching onto the idea of creating APML files to make their Attention Profiles portable.

Chris Abraham has posted a piece over on Marketing Conversations. He writes...

An APML is meta-meta. It doesn't care too much about your subscriptions (the Particls software allows you to import an OPML file to start) but it does care about how you interact with the blogosphere implicitly. It is a little like OPML + eHarmony.

Over time, your APML might mirror your true love interests and tastes. Your APML might know you better than your spouse! Than your very own sweet mother, even. To say nothing of yourself. You can become your very own market researcher, your own auto-pollster. Potentially, suggested Chris, people can meet and greet based on their APML.

...a great attention driven reader should make you feel like you need a tinfoil hat to protect you from its accurate mind reading powers. If folks can figure out how to truly leverage the APML, then this might just well become a reality.

Janet Johnson has responded to Chris' post with her own "I'm taking my Attention with me..." write-up. She writes:

I've often wished I could use my "Janet, we have book recommendations for you here…" information from Amazon elsewhere online. Apparently, (with thanks to
the heads up from the folks over at Marketing Conversation) now I can.

The Faraday Media team are happy to see that references to APML, Engagd and Particls are a daily occurrence now. We are glad that our work, and the work of the APML Workgroup is striking a cord with the community.