So you're a marketplace struggling to monetize or raise capital in your small market of B2B-obsessed VCs?

So you're thinking of creating a white-label version of your tech to help the incumbents in your industry - hoping you can make a little quick revenue and make your VC friends happy?

1. STOP

2. Remember that B2B is NOT easier, less risky, and less capital-intensive than B2C. Learn more.

2. Don't listen to the VCs. Explain why they're WRONG (if you don't know why - let's talk)

3. Instead, build BRANDED PRO features for your supply side - they make your marketplace more efficient, and you can even charge for some of them. Win/win. Think Instagram Creator tools, AirBnB Super Hosts etc.