The hardest thing in the world, it seems, is to a) take your own advice b) take it consistently over time.

This is why 3rd party advisors who ostensibly do what you do and know what you know - even if you're awesome - can be enormously helpful in keeping you honest in your business (and in your life!).

It's always deeply amusing to me when I speak to someone about a struggle in my own life or work and they remind me of an axiom that I teach to founders every. single. day.

It's a big face-palm moment.

Even if you think you know what you're doing... Pick your metaphor

- You can't read the bottle from the inside
- You can't understand the battle field when you're in the trenches
- You can't see the forrest for the trees.