Tips for product-led scaleups with global ambitions to hit their North Star growth goals

1) Alignment and repeatability > short term tactical wins

Alignment is creating.a straight line across Business Strategy -> product strategy -> product marketing -> marketing -> sales -> partnerships (in that order)

Imagine each team pulling a large bolder in the same direction. It’s the only way to get a big job done.

This sets up your business for long term success through compounding outcomes (and therefore hockey stick curves)

2) Sell what you have

It may not be the perfect thing for every cohort, but selling what you have has multiple advantages…

a) You actually have it for customers to buy

b) It reduces thrash and confusion for product and engineering- allowing them to focus on creating polished and valuable products that speak for themselves

c) It shows the market continuous material improvement - even if not every cohort wants that very thing at that very moment

And so much more...

Note: There’s typically multiple ways to sell the same thing to different cohorts and across multiple campaigns across time.

3) You don’t need to win everything all at once.

You only need to satisfy enough people to get to the next stage of adoption/usage/sales.

Focus on one or a few niche cohorts at a time. Lay repeatable processes/messages/funnels and then move on to the next.

Just like product - if you try to do too much at the same time you’ll build nothing repeatable and scalable.

Any other tips? Leave them in the comments.