When developing your product roadmap, it's so so easy to let ego get in the way of making good decisions.
Founders and product managers will often...
Fail to ship something concrete, narrow, and specific quickly - instead, their their ego might lead them to worry that their first version seems too simple and embarrassing compared to their full vision.
Fail to use simple, human language and metaphors - instead, their ego might lead them to use technical jargon and domain dogma to prove to their peers and colleagues that they know what they're talking about.
Fail to build something technically pragmatic and straightforward - instead, their ego might lead them to use unnecessarily advanced technologies and techniques to satisfy their curiosity and/or prove they can do hard things.
Fail to focus on product details and the unglamorous work of grinding until their product works - instead, their ego might lead them to believe the details are beneath them and/or that sexy announcements, academic validation, or other ego-stroking distractions are more important.
Fail to maintain a lean team and processes - instead, their ego might lead them to over-build their team and processes. to compensate for imposter syndrome and make them feel like they're doing "big boy business".
Fail to take maximum accountability for the problems in the business and quickly act to fix them - instead, their ego will block honest self-reflection and lead them to blame their team, VCs and others.
Fail to ask for help from mentors and advisors - instead, their ego tells them that “I got this”.
In short, rather than focusing on solving problems and creating user value, they focus on satisfying or protecting their ego from harsh judgment from users, industry peers, or even competitors.
Set aside your ego and focus on your empathy. Empathy for user pain, inefficiency, and waste. Solve problems.