As a PM, your exec team is confusing the hell out of you!

As a PM, your exec team is confusing the hell out of you!

They each give you different perspectives and priorities.

• CRO is demanding more short-term wins

• CMO is demanding more sexy features

• CTO is demanding more time to pay off technical debt

• CFO is demanding that you spend less money

While a well-aligned executive team (and business strategy) is essential, the various perspectives and short-term priorities of each function will NEVER be fully aligned. This is not a bug in the system. This is a feature of cross-functional teams and the essential problem and opportunity of Product Management.

Your job as a world-class PM in a product-led org is to triangulate the truth based on all available data and first principles to make the final call.

So don't get frustrated. Don't feel like your company is dysfunctional. Don't throw in the towel.

Embrace the different perspectives, craft an incredible roadmap, socialize and align everyone, and lead your team to success.