How much money did you waste last month?

How much money did you waste last month?

How much did the gap cost you?

The gap between what’s in your mind and the quality of your team’s day-to-day execution. How much lost business and lost customer confidence did that shortfall create?

How much did the indecision cost you?

Endless conversations trying to reach consensus. Endless research and analysis trying to find conviction. Going around in circles with your team. How much did you spend on salaries during that time? How much productivity have you lost from diminishing team morale? How much progress did your competitors make in that time?

How much did your bad decisions cost you?

Remember those days, weeks or months going down the wrong path and building the wrong thing? What was the price of leaving a bad impression on investors, partners, customers, employees, and more?

How much did that ineffective execution cost you?

How much did your ugly, broken, buggy, hard to understand, hard to adopt, hard to use, hard to love product cost you? How many customers landed on your home page but didn't understand your value props? How many couldn't be bothered finishing your signup process? Do you even have a signup process that doesn't require sales and engineering support? How many tried your product for a few seconds or even for a few days but then never returned? How much time, effort, and money did you spend trying to acquire those users only to see them walk out the door?

How much did those missed opportunities cost you?

How many sales didn't close? Which partnerships failed?.Which investors passed on investing in your business because they "just didn't get it"? What profits did you miss by not investing your time and money in other, better investments?

This is just a taste of the size and shape of opportunity cost.

All because you…

a) Hired that less effective employee
b) Avoided hiring that expensive advisor
c) Balked at the price of that better tool
d) Avoided making that hard decision
e) Put off that difficult conversation

Or countless other “cost-saving” or face-saving activities.

How much money did you waste?

How much money are you willing to waste next month? Next quarter?

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