VCs and smart money want to be pitched by the CEO.

Why? Because - as much as anything - they invest in the team running the company.

They need to feel comfortable that the leaders understand the operational details, have a clear and ambitious vision that is rooted in pragmatism and adaptability. They also need to like you.

Equally important - as the CEO/founder - you should want to meet any major investors in your round. It’s going to be one of the most important relationships in your life and the life of your company.

As a result, you can’t outsource the fundraising process.

Own it. Run it. Don’t stop until you drop.