Do you have a performance rubric for every function in your scaleup?

It should define what AWESOME looks like for every aspect of the role.

Here's a small taste example for a Senior Product Manager across "Fail", "Below Expectations", "Meets Expectations", "Exceeds Expectations" and "Total Rockstar" for the role aspect "Product Strategy Development"

Fail
Is unable to develop a solid narrative and roadmap for 1 squad despite help from manager. Does not work well with their team to refine the plan and or with leadership to get buy-in.un

Below Expectations
Is able to develop a narrative and roadmap for 1 squad with some supervision. Generally works well with their team and leadership to refine the plan but requires some assistance to get full buyin.

Meets expectations
Is able to develop a solid narrative and roadmap for 1 squad with no supervision. Works well with their team to refine the plan and works well with leadership to get buy-in.

Exceeds Expectations
Is able to develop a solid narrative and roadmap for 1 squad with no supervision. Assists/mentors others to do the same. Works well with their team and broader stakeholders to refine the plan and works well with leadership to get buy-in and push the status quo.

Total Rockstar
Is able to develop a solid narrative and roadmap for more than 1 squad with no supervision. Assists/mentors others to do the same. Leads/influences other teams and the org to refine their plans and and drive leadership decisions.