A large part of Startup success is rooted in momentum.

Why?

Because part of the defining characteristics of startups is that they are high-growth. High growth requires speed and compounding effects.

But why?

Because...

a) Software is relatively easy to create.

b) Software economics, flywheel effects, and VC funding dynamics mean that they often exist in a winner-take-most market.

c) Momentum and success attract momentum and success.

d) You typically have a limited runway (capital to spend) and need to maximize your outcomes to succeed at closing your next funding round.

This means at least 3 important things.

a) Competition will come for you.

b) Opportunity cost is typically your largest cost.

c) Smart investors also know all of this and look for it.

You need a healthy level of paranoia and hustle (but not recklessness and thrash).

Don't put meetings off to next week that you could have this week.

Don't let decisions linger.

Don't start and stop.

Take effective/efficient action.

Don't forget you are typically competing globally - you need to meet or exceed the best in the world - not just in your local market.

Build momentum. Maintain momentum. Use momentum to win.