I meet a lot of founders building the wrong product because they think it’s easier or more profitable.

How do you know you’re building the right product and the right business model?

Do you care about hotel managers? Then build a B2B SaaS product for hotel managers.

Do you care about the hotel guest? Then build B2C product for travelers.

Instead, I will often see companies and founders that actually care about the hotel guest but are building a product for hotel managers. They often believe they have to do this because…

A. They can help the hotel manager offer a better experience to guests

B. That’s where the revenue is

C. It’s easier to go to market that way (b2b sales)

These founders are likely building the wrong product and business model.

Focus on the right persona and tackle the right problem based on your passions and beliefs - not on your theory on what’s easier or more profitable.

Sometimes that even means disrupting the way legacy operators work (see AirBnB or Uber) or imposing prescriptive best practices on legacy operators (see Expedia and others).