It means that…

1. All feedback, ideas and data (from all functions and sources) flows into the product management team

2. The product management team digest and triangulate the data to develop a product strategy that is socialized with the company to drive alignment

3. The product team then develops a series of incremental tactics that ladder up to the strategic goals

4. The marketing team promotes the product that’s developed to drive interest and intent

5. The product and marketing should either sell itself or go a long way to sell itself

6. The sales team nurtures small bottom up adoption into large enterprise deals