Short answer: Yes

Long answer: Yes because...

1. The environment will die without us all pulling our weight and improving the situation. Without the environment the economy (and your company) is dead

2. Green is often cheeper over the long term. Control the climate in your stores better with insulation to save on aircon. Solar energy installations pay for themselves long term etc etc

3. There is a large and growing base of customers who are prioritizing a) simplicity b) minimalism c) quality d) sustainability in their products and brands. They are increasingly finding their needs met by new, direct to consumer companies online. No stores, no fuss.

How can you tap into this new opportunity?

The twist is that all these new priorities are actually about sustainability.

Simplicity & minimalism is about doing more with less effort and less stuff. Quality is about buying things once and not having to throw it out and get a new one.

So, while developing your sustainability strategy, don’t forget that it’s about much more than just materials and process. It’s also about...

1. How your product or service is designed: Simple and easy to use.

2. How your product or service AND brand (often overlooked) looks and feels: Minimalist. Clean.

3. How your product or service is constructed: High quality build. Built to last. And finally and most obviously...

4. How your product or service is manufactured and delivered: Recycled materials. Second hand markerplace. Recyclability. Etc