What is Media 2.0?

There have been some great questions about Media 2.0 over the last few days so I thought I would join the discussion.

First: What is the best name for the changing media landscape?

Some call it Social Media, others (including me) call it Media 2.0. Jeremiah Owyang asks the question today on his blog "Hate the term Social Media? Help come up with a better term".

Well I think we already have a better term - Media 2.0.

Jeremiah says he hates the 2.0 thing. Well I say too bad. It's great! Why is it great? Because the change in media is not just about social. If it's about one thing then it's about Personal.

It just so happens that we are each (personally) social beings and therefore a symptom of more personal media is social features.

But personal manifests itself in other ways including:

• More personal choice (more niche content providers including/especially participant created content)
• More personalization (in the form of recommendations and attention based filters)
• More personal transparent (public is the new private)
• More personal presentation (choose your browser, aggregator, device, color)
• More personal scheduling (choose the time and date of the content - time-shifted/on-demand content).
• More personal connections - SOCIAL
  

But there are other aspects of the changing media landscape. Convergence, DRM (that's not very social!), Identity etc. So that's why I call it Media 2.0. It's a major new version of a very old idea. Personal human connection.

In the comments of the post he writes:

Chris, I’m not a fan of “2.0″ anything. What’s happening is the natural evolution of the web, it’s nothing really new is it?

This is why I like the term “Social Media”

Important: Social Media is about People.

I responded:

Social is a symptom of Personal - but whatever your definition - to try to foreshadow the destination/goal before we get there only limits the discussion/possibilities.

2.0 gives people freedom to decide what the next generation will look like while still giving them a buzzword to rally around.

The community and the market will decide what the 2.0 means - and I think you will find that ’social’ is only part of that outcome.

Second: Read/Write Web has an article about the mainstream media using more and more Web 2.0 technologies.

That's because they are becoming Media 2.0 - like the rest of us.

I am a bit disappointed they didn't make the link and mention the Media 2.0 Workgroup's launch at the same time.

Third: There has been an overwhelming response to the Media 2.0 workgroup.

So we have had to stop taking email nominations and changed it over to a wiki. The Wiki also has a page about the workgroup's goals and selection criteria. Nominate your favorite voices.

Also, while the people listed on the page are great voices to help spotlight the discussion, we will start to find ways to bring everyone into the conversation in more democratic ways... stay tuned.

For now I'll give you a hint and say start tagging your content Media 2.0 ;)

More soon...

Announcing the Media 2.0 Workgroup

“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of Media Creation, Distribution and Consumption. Join the conversation...”

Summary: Media 2.0 is a term used to describe the emerging social media industry. Every community needs some help to grow. The long tail has a head, and conversation needs a topic. So in this spirit, we have gathered a group of people who are passionate about the issues of Media 2.0 to help propel and focus the conversation.

The term "Web 2.0" has become a little worn out lately, but it has had an important and dramatic effect on our industry. It has spurred innovation, driven investment and ignited the imagination of the entrepreneurial community.

The Web (2.0 or otherwise), however, is only part of the Media landscape. An important part of course, however Media includes the superset of people, places and things that can co-existing in and around the web to create participation experiences.

Radio, TV, Traditional Media Outlets, News, Entertainment, Movies, Music, Game Consoles etc all have an opportunity to innovate by 'getting social', and each will be impacted by and contribute to the transformative effects of Media 2.0.

There are underlying issues and opportunities however. Issues with fancy names like Aggregation, Attention, Convergence, DRM, Distribution, Engagement, identity, Participation. These issues need discussion across the perceived Media boundaries and traditional disciplines so that we can all achieve real, integrated results.

To put it plainly, the visionaries, tool builders, emerging social media participants, 'old media' vanguard, investors and marketers all need to speak to each other to help create this opportunity together.

We call this broader ecosystem Media 2.0.

Like the Web, Media 2.0 is about shifting the power from the few to the many. We, the participants, are (or should be) the most important parts of the emerging Social Media. We each have a story to tell and connections just waiting to be made.

The challenge, however, is to help the unsocial media understand how to be social. To help advertisers understand the value of an engaged, trusting participant over a passive audience demographic. To help content creators understand that sharing and remixing is more profitable than DRM and to shine a light on the best innovations and ideas emerging from that very long tail.

Every community needs some help to grow. The long tail has a head, and every conversation needs a topic. So in this spirit, we have gathered a group of people who are passionate about the issues of Media 2.0 to help propel and focus the conversation.

These participants are from a cross-section of disciplines and agendas. Some merely comment, criticize and consult, some develop tools, some live the dream and have started their own Media 2.0 empires and some are fighting from the inside of established media to change the face of ‘business as usual’.

Join us, comment, trackback, nominate your favorite voices for the workgroup and drive the conversation forward.

You can find the workgroup page at media2.0workgroup.org

Highlights from my posts about Media 2.0 over the last year:

How did we get here – The Media 2.0 Landscape starting with Radio

Where's the money in Media 2.0 and the Long Tail?

Channel ME - Creating personal media experiences

What does adding Transparency to old media look like? Can the audience handle it?

Time Magazine declares YOU person of the year

Web 3.0 - Are you serious?

The importance of Personal Relevancy in Media 2.0