OT: What is with CNN and Weather?

Sorry this is a little off topic - but what is with CNN International and their Weather coverage?

Every time I turn on CNN I see someone talking about the weather. Switch over to FOX News and they are talking about an exciting (albeit pointless) murder suspect or rape case.

If CNN want to get my Attention and improve their ratings they should probably focus on real news stories rather than cutting to the weather every 5 minutes.

There is a whole channel dedicated to that topic - it's called... the weather channel.

The Internet: One big rolling focus group for TV execs

According to Foxnews.com (your trusted source in news - fair and ballanced, we report you decide) TV execs are using adavanced software to get focus group type data out of the online conversation!

"Using company-designed technology, BrandIntel scans "literally billions of blogs, message boards and forums" using specific key words such as an actor's name or show title, said Coristine, lead analyst for BrandIntel's media division.

(Toronto-based BrandIntel does consumer research for other industries, including automative and hospitality.)

The flood of data is filtered for relevancy and then sorted and ranked to indicate, for instance, how likely someone is to view a program or whether they like or dislike a series premise. It can be cut even finer, according to BrandIntel."

Wow. I wonder what that software is.

Imagine if the average Joe had access to it for their product, industry, brand and interests.