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Filtering by Category: "Media 2.0"

Opening up Attention Silos

Added on by Chris Saad.
Alex Iskold over on Read/Write web writes once again about the Attention Economy. He eloquently describes the state of proprietary Attention silos and the need for open standards and APIs for capturing and remixing Attention Data and profiles.

He rightly points out that APML could be a key driver to bringing about a more open and transparent ecosystem.

The APML Workgroup is still growing and the first round of APML supported apps are now well underway starting with Particls, then with Engagd and with Dandelife, Cluztr and iStalkr (using the Engagd API).

Read his post to learn more.

Announcing: The new Particls Sidebar

Added on by Chris Saad.
Announcing the all new Particls Sidebar.



The new Particls Sidebar is your personalized, streaming view of everything that matters to you online.

It's real-time. It's animated. It's social. It's always there, keeping you informed.

It can also be set to "Auto-hide" so that it takes up less space while keeping users informed.

It is now the default output adapter for Particls. It joins the Ticker (now disabled by default) and Popup Alerts as part of the bundled set of adapters.

Nick Hodge, a Professional Geek at Microsoft says "I think Particls just changed my life. I've replaced my Microsoft Windows Vista Sidebar with this new version of Particls. Having Particls watch the web for me keeps me on-the-ball, more than caffeine. Well, almost."

Experience your news, alerts and updates like never before. Subscribe to your feeds, type in your interests and watch them stream in like a slick river of news.

Got a better idea? Write your own output adapter. Particls is the best Alerts and Attention Management Platform around.

Coverage

Coverage has already started...

More chatter about Particls

Added on by Chris Saad.
A whole set of blog posts have sprung up last couple of days about the need for a tool like Particls.

Alex Iskold on RWW writes:

"We need a tool, an assistant, that understands our processes, understands what we are doing, when we change tasks and when we finish them. It needs to be with us everywhere - on and off line and on the go. As much as possible, this tool needs to help us juggle our tasks and restore the context, recall and store information and make our life easier for us. This is not Artificial Intelligence, this is basically a glue for all the things that we are trying to juggle and ways we are trying to juggle them."

In response a number of others have chimed in:


This is exactly the goal of Particls. We are not quite there yet - but it's certainly a worthy goal.

Steve Rubel says we are all monkeys

Added on by Chris Saad.
Steve Rubel is calling us all Monkeys on Treadmills.

He writes:

"Lately I have been thinking a lot about channels. Every day it seems there's a hot new Web 2.0 site that captures our attention.

We're a million monkeys running on treadmills, chasing the latest banana. Myself included! The breathing apparatus in the photo above reminds me of my Google Reader stream!

...

Surely, channels are where the action is at. However, it's important to remember they are just that - and they change. Circa 1998, perhaps when many of you were 10, The Globe.com, GeoCities and Tripod were all the rage. They faded from our horizon over time. The same thing will happen to many of today's hot sites. In fact, I advise marketers not to invest too much time in creating "a Facebook strategy" as much as they don't have "an NBC strategy" or "a New York Times strategy." Instead, I encourage them to people watch, learn and then plan based on their audience and the big picture."


It's funny that as soon as MySpace has lost the spotlight and people have given up developing stuff for it in a mad rush to Facebook that Steve/Edelman (who consult to Myspace) have started to downplay the importance of any given platform or ecosystem.

I don't disagree with the basic premise that Facebook is just a tool and tools come and go, but calling everyone monkeys and downplaying the Facebook strategy is a little hypocritical.

I've made my dislike of Myspace clear. Not only does it foster a lot of garbage interactions, it does business through FUD and tries to choke off the air supply of developers/companies who are trying to add value.

This is all changing now of course. Facebook's platform strategy has forced a change in direction for Youtube. The only question now is why their advisors didn't suggest doing it earlier. And why are they downplaying it now. Or if they did, why didn't they listen.

Facebook's platform play is a better approach - but it is still not really open. However even their small glimmer of openess was enough to attract massive attention.

As I've written before, Rupert Murdoch (The man in charge at Fox, Owners of Myspace) will have to learn that 'the Network' is the Internet, not the Fox Network.

Michael Arrington doesn't get Personal Relevancy

Added on by Chris Saad.
Mark Lewis has written a piece over on Cnet about the need to flip the information delivery model. He writes:

"Web 2.0 flips the information delivery model upside down--it's now about global access, and information at your fingertips, aggregated from sources that you don't even necessarily know about, or care where they exist. Based on a set of search criteria, information in all its rich forms--media, video, audio, images, documents, text--all will be assembled together in context and delivered to users and applications for real-time experience."

That's a very poetic way of saying that in an age of hyper-choice, the most important challenge is to move beyond 'What's popular' toward what's 'Personally Relevant'.

I happen to also agree with Mark's suggested implementation - Source agnostic aggregation filtered by persistent search (and Attention Profiling) and delivered in real-time.

We call it Particls.

With the announcement of Streamy and Thoof, however, Michael Arrington over on Techcrunch has declared that Personalized news is pointless and will never work.

He's felt that way for a long time. I know... because he told me so while we were playing poker. A number of other people have suggested the same thing to me as well.

However, there are two things those people don't understand.
  1. Particls is not about Personalized News, it is about Personalized Alerting. We use the personalization part to rank content and determine how urgent the alert is for each user on an individualized basis.

    Thoof, Streamy and others are doing a very different (and worthwhile) job - and they are all potential partners of ours. We wish them the best of luck.

  2. Just because something has not worked before does not mean it is not worth doing again and again until it's done right. There is a place for popular, social news experiences (as Digg's popularity has proved) and there is a place for targeted, personal and solitary news experiences (as Digg's trolls and pop-culture content has proved).

Analogies and Metaphors: Marc Canter's vision of the open social network

Added on by Chris Saad.
I have been reading a lot of Marc Canter's thoughts on open social networks recently - they mirror my own when thinking about the current rush to Facebook and the recent huge funding round for Ning.

I have also been thinking about Analogies and Metaphors and how they help clarify, crystallize and convey ideas so elegantly sometimes. Sometimes you can summarize lots of concepts very simply with a well thought out analogy. So I have decided to try to use them more.

So here is my first attempt (be gentle)...

Facebook (and other social networks) are like shopping centers. Independent business owners set up shop and sell you their products and services while the shopping center itself attracts the foot traffic.

However these shopping centers are not like real shopping centers. They let invite people in and you can form friendships while you are there, but they won't let you leave together. They remember every purchase you make, but they wont give you a receipt. They sell you plenty of stuff, but those things don't have any value as soon as you leave. These shopping centers want to lock the doors and trap you inside - they don't want you to go home.

They don't want you to go to that little corner store. If you do, you can't take any of your friends with you. Once you go into these shopping centers and spend time with your friends, form great friendships and 'buy' stuff, they think they own you, your stuff and your relationships.

Facebook should be more like real shopping centers. They are nice to visit. You can take your friends in, you can leave with your relationships intact and your purchases in hand.

Do you have a better Analogy (wouldn't be hard)? Post it in the comments...

Brand Monitoring with Particls

Added on by Chris Saad.
The issue of Brand Monitoring is one of those things that is super important, but super hard to get a grasp on. There are tools that measure influence like BuzzLogic and others that let you search for blog posts like Google Blogsearch and Technorati, but a tool that monitors the conversation and alerts you in real-time seems to be hard to come by.

Recently, more and more people are talking about Yahoo! Pipes for brand monitoring. It's not a bad idea. Pipes is a great tool for assembling complicated RSS pipelines and could, with quite a bit of work and understanding, be used to get a pretty good brand monitor going.

Or you could use Particls. Particls is like a Yahoo Pipe dedicated to monitoring topics of interest. Your brand is definitely of interest. So is your high profile/visible staff, and your competitors, and their products, and your suppliers, and their brands.

You want to know everything about everything related to your business so you can react quickly and decisively.

Manufacturers, VCs, Lawyers, Retailers, Startups - you name it. Brand and Business Monitoring is critical.

So don't just think of Particls as your solution for the latest Paris Hilton news - it can also get you the latest M&A news - right along side Flickr photos from your kids.

We actually use Particls to monitor news and chatter about Particls. Many people are actually surprised at how quickly we respond to blog posts and tweets as a result.

The Facebook AttentStream

Added on by Chris Saad.
The image below is a screenshot of my facebook News Feed. It is basically my Facebook AttentStream. Mix in posts from your RSS reading list and the LifeStream of your friends who don't live on FaceBook and you're done.



The Facebook News Feed, to me, is one of their most impressive innovations. Among many things it encourages viral swarming of friends to given activities, applications and groups. I wish more applications provided one.

The goal of Particls: To provide an interface into which the status changes of your friends co-exist with the news headlines you care about in a unified, ranked and filtered river of news.

All we need now is an RSS feed of your Facebook News Feed.

Increasing 'Time Spent' and site revenue with Particls

Added on by Chris Saad.
A post on slashdot covers the Buzzmetrics/Neilson news that:

"...news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the
company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there."

Pageviews have been barely useful for quite some time now. As a result, many (including myself with a proposal for AttentStreams and AudientStreams) have called for a change in standard measurements. Compete.com has even moved to their definition of 'Attention'.

While Time Spent is a little more useful, it is not perfect. For example it does not factor out people who leave pages open in tabs and does not indicate a level of actual interactivity with the page/content/service.

Interestingly though, Particls (the application not the website) has an enormous time-spent value. We average more than 7 hours per user per day of time spent because the application is designed to persist in front of users all day (in the form of a news ticker - and soon - some other interesting presentation styles).

As a result, our publisher partners who distribute white label versions of Particls are experiencing huge jumps in their overall time-spent engaged with their brand, content and advertising.

Learn more about the white label partner program here: www.particls.com/intouch

Google video - where to next?

Added on by Chris Saad.
Jeremiah Owyang (Fellow Media 2.0 Workgroup Member) has a great post about his predictions for the future direction of Google Video.

For me, and from the perspective of an aggregator, it still surprises me that Google does many of the things it does. There are plenty of obvious reasons for any company to buy YouTube, but Google started its life doing things differently. I am not clear why they are letting themselves become so distracted.

Buying YouTube will never be a bad idea. It has awesome potential in almost every way. Traffic, branding, buzz, revenue, partnerships, distribution. You name it. It's hard to say no to that sort of revenue potential.

What it doesn't have, however, is the key ingredient that made google a killer. Open Search. Searching YouTube brings back YouTube results.

Google was an aggregator, their goal was to 'get you off the site as quickly as possible'. Yet they are increasingly building or buying destination sites/applications.

While I agree with Jeremiah's assessment of their strategy - it seems to me counter productive to a long term strategy as a benign aggregator of the worlds information.

If you want to organize the world's information, it is, in my assessment, best to avoid conflicts of interest.

Context and Aggregation are king

Added on by Chris Saad.
Daniela recently pointed me to this Bear Stearns report via her blog post.

In it they make the same observations that I and others have been talking about for more than a year.

"User-Generated Content (UGC) Is Not a Fad...
Some investors remain skeptical that UGC is more than a passing fad. However, in our recent online video survey, UGC is the No. 1 and No. 2 most popular content category among men aged 18-34 (M18-34) and among all respondents, respectively. Moreover, if we define UGC as page views only from sites such as Myspace.com, Facebook.com, Youtube.com, Wikipedia.org, Blogger.com, and Digg.com (which is quite conservative), we estimate that UGC now accounts for 13% of total U.S. Internet traffic, up from 0%-1% in 2004. Based on these statistics, we submit that UGC is here to stay."

Although using the term UGC is not great, their conclusion sounds very familiar to anyone reading this blog.

"apparent to us that as supply of video content rises, value will shift from content producers to aggregators and packagers of content that can best aid users in finding content that fits their specific interests".

Of course, APML as a way of describing user interests, and Particls as a way of filtering and alerting users about new, personally relevant content, are both key technology pieces to this new media 2.0 reality.

Defining Social Media

Added on by Chris Saad.
Brian Solis (fellow Media 2.0 Workgroup member) writes about working together to define Social Media once and for all. I agree that it is well overdue!

He writes:
Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)

It is an evolving phenomenon that has captivated some, intrigued others, and is feared and underestimated by many. But if you're new to this discussion, where do you go to learn about the basis for Social Media or simply its definition? The current "go to" reference is Wikipedia, and as I mentioned in previous posts, it is misleading, incomplete, and uninformative.

He goes on to say:

There are many of us who have spent the last year defining and defending Social Media as a legitimate classification for new media as well as documenting the tools that facilitate the socialization of content, including Stowe Boyd, Robert Scoble, Jay Rosen, Chris Heuer, Jeremiah Owyang, Shel Israel, Todd Defren, Brian Oberkirch, Chris Saad, Jerry Bowles, Marianne Richmond, JD Lasica, Rohit Bhargava, Jeremy Pepper, Greg Narain, et al. However, we always seem to run around in circles defining it and re-defining it, over and over again.

He makes a call for us to join in the conversation on Wikipedia to craft a detailed page. Let's make it happen!

Conversation requires a reply

Added on by Chris Saad.
Remember when we were all so impressed by the campaigns who had websites and used words like 'conversation' and used familiar tools like YouTube and Twitter?

Well a conversation requires two way communication guys. I emailed the Barack Obama campaign about something and I have received no reply. Not only that - I started getting spammed email from their mailing list. I never asked to be subscribed to their mailing list?

I have heard the same happen to others.

Is this a conversation or yet another cynical way to appeal to a constituency without really trying?

A conversation requires two parties - one listens, one replies, then they swap.

Are you guys paying attention?

MaaS - Media as a Service

Added on by Chris Saad.
Jeremiah - my friend and fellow Media 2.0 Workgroup member wonders out loud if media is becoming a service much like software.

I think it's an interesting question. I have recently re-downloaded the Joost Beta and started playing with it. A lot has been made about Joost's platform and how it is actually based on an elegant combination of on open standards technology.

It occurred to me that Joost (or something like it) could become for TV what the browser is for the Web.

While they are focusing on content deals with premium content providers right now - they have an opportunity to become the generic user interface for loading, remixing and socializing around streaming video content.

This would seem to me a step closer to Jeremiah's premise of Media as a Service (MaaS). If Cable TV is replaced by Joost, and Joost becomes an open service for the distribution of high-quality video content on scale, then we are indeed creating a series of tools, platforms and services that give us enormous capacity for media creation and distribution on demand.

Other companies like Microsoft, SplashCast and others are working towards similar services with very different implementations.

How can up and coming artists, enterprises and established media players take advantage of this emerging trend?

If media services are on tap, what are the implications for user choice and Attention Scarcity.

The Attention Economy Vs. Flow - Continued

Added on by Chris Saad.
Steve Rubel posts about his information saturation.

He writes:

We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.

...

My attention has reached a limit so I have re-calibrated it to make it more effective. I think this issue is an epidemic. We have too many demands on our attention and the rapid success of Tim's book indicates that people will start to cut back on the information they are gorging. If this happens en masse, will it cause a financial pullback? Possibly if ad revenues sag as a result.

Stowe Boyd writes in response:

No, I think we need to develop new behaviors and new ethics to operate in the
new context.

Most people operate on the assumption that the response to increased flow is to intensify what was working formerly: read more email, read more blogs, write more IMs, and so on. And at the same time motor on with the established notions of what a job is, how to accomplish work and meet deadlines, and so on.

In a time of increased flow, yes, if you want to hold everything else as is -- your definition of success, of social relationships, of what it means to be polite or rude -- Steve is right: you will have to cut back.


Who is right? Who is wrong? Maybe Steve is just old and Stowe is divining the new social consciousness.

Maybe Stowe is just being an extreme purist (Stowe? Never!) and just needs to recognize that there is middle ground.

Maybe the middle ground - Flow based tools that help to refine the stream.

Our eye scan handle the sun - but sunglasses are nice too.

Track the '08 US Presidential Campaign with Particls

Added on by Chris Saad.
Note: All these versions of Particls just install over each other. You don't lose your current settings - they just add more subscriptions and watch words to your profile as you go!

'08 US Presidential Race
I have created a 08' Presidential Campaign edition of Particls because I am personally addicted to US politics. It even has its own cool skin.

Check it out here.

Social Media Analysis
Also I made one based on Nathan Gilliatt's OPML file of Social Media Analysts (even though he didn't include theMedia 2.0 Workgroup in his list!).

You can get it here.

Media 2.0 Workgroup
Incidentally, the Media 2.0 Workgroup has it's own version of Particls. It also has a cool skin. Get it here.

Got your own?
Let me know if you create your own Particls 'Topic Radar' using inTouch and I will post them here.