Disney continues to make its own venues for its own content.

Yes, Disney+ is an obvious “venue”, but so is D23, Disney Land, and now Disney “Gallery” as a behind the scenes talk show venue.

In this way, they own the channels through which their stories get told. They build long term brand equity over time, control the narrative, and the money. Then, inside that architecture, they can pour any content they make or buy. Star Wars, Marvel, Fox, Pixar, whatever.

So smart.

More media companies (and traditional companies) need to do this.