Product & Startup Builder

How to Compete with the iPhone's Camera

Added on by Chris Saad.

As iPhone and Android begin to cannibalize higher-end cameras the same way they did the point-and-shoot market, it seems that the Cannon's and Sony's of the world have utterly failed to respond.

There are a number of ways they can start to engage with the existential problem.

Here are 3 possibilities off the top of my head

1. Imagine a DSLR and/or Mirrorless with a large touchscreen on the back running a version of Android providing computational photography, over-the-air updates and easy sharing to social media.

2. Imagine if Sony and/or Cannon released "Moment" style lenses and rigs (iPhone lens attachment product) that make it easy to use your mobile phone as the brains of a powerful camera rig.

3. Imagine mobile apps for real-time view finding and import from the camera manufacturers that don't totally 100% suck.

The fact that they are not doing at least some of this stuff is a clear sign that the camera companies are trapped in the innovator's dilemma.

Know anyone who works at these companies? Tag them here and let's see if we can learn why they aren't exploring more in these areas.

Originally posted on Facebook