What a lot of people seem to have missed is that Apple didn't just launch wireless earbuds last week. They launched a wireless microphone as well.
I said this about 2 years ago: The next great product category for device makers will be wireless earbud+mic.
Not only did they go to great lengths to explain how the microphone worked, they also showed how the user can double-tap to access Siri.
Get it?
To jump ahead, simply think about the movie "Her". Think about the Star Trek computer.
The next great, mainstream interface is not going to be Augmented Reality or Virtual Reality. It's going to be voice. It's voice agents. It's conversational commerce (not single purpose chat bots, but a few smart general purpose agents with trainable skills).
Amazon Echo has done a great job of making voice omni-present in the home. I use it all. the. time.
Using Siri or Google Assistant, however, still feels too hard.
If Apple can take the stigma away from 'Bluetooth headsets' they have an opportunity to literally 'have our ear' (or rather, our Attention) all day long.
And before you say "Siri sucks". It's software. It's in the cloud. I guarantee they're working on making it better. Or they will just buy Viv.
Product & Startup Builder