As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas - please feel free to chime in! Except from “Revolution of Me” - A book outline by Chris Saad
BUSINESS 2.0
Introduction
Further Reading: The themes of this section are explored in more details at these locations: The Starfish and the Spider
Customers, employees, markets and corporations are increasingly speaking in casual voices.
This phenomenon was thoroughly predicted and discussed in the book “The Cluetrain Manifesto”.
To summarize, The Cluetrain Manifesto predicted the blogging and social media revolution whereby the blank, benign committee vetted language of “The Corporation” would give way to increasing customer/market demand to hear real answers in a normal, casual and conversational dialogue with individuals inside a corporation.
The book encourages corporations to enable their staff to engage with markets on a one-to-one basis to provide authentic engagement.
Now that blogging and other social tools have emerged and are becoming increasingly common place, the Clutrain’s predictions have become an accepted reality. As a result, a number of other trends are emerging that continue the theme of the disintegration from containers.
Comments, ideas and contributions welcome!