Dear Mr. B2C Founder,

Are you building something great for consumers that business buyers might like to buy and provide to their employees? Examples include wellness apps, transport apps, professional development apps, etc.

Chances are that some advisors, mentors, investors, or other misguided people are telling you to "switch" to B2B.

The thing that all those people don't understand is that those "B"s are just made up of "C"s.

In other words, businesses are just collections of people.

Those people want beautiful, effective, and easy-to-use products - just like every day "Consumers" do. They've been trained to expect great product experiences from Apple, Google, Canva, and more.

So, building an incredible consumer experience is on the critical path to building an incredible B2B product.

Once you've built the very best consumer product, then you can offer other businesses an opportunity to send a link to their employees to sign up.

Bonus tip: Avoid making your thing a) white label and b) hard to integrate.