Today, I was reminded of the incredible power of developer advocates.

These superstars are former engineers who are excellent at communicating with other engineers.

They often have a mix of superpowers. Some are great at writing, others are running webinars, and yet others might be most effective at running hackathons or developing sample code.

They do this with the credibility engineers demand but with the finesse that marketing requires.

I wonder how many deep technical businesses/products require this kind of advocate for their domain.