Product & Startup Builder

Remember: Sales is a trailing indicator of Product Market Fit and success.

Added on by Chris Saad.

As a go-to-market team at a well-run growth company you also need…

1. 30 Day Active users

2. Average engagements per month per Active User (whatever engagement looks like for you)

For each, you want to see a line chart over 12 months or so.

You want to see each of these numbers going up and to the right each month.

For a complete picture of growth, you should also consider a funnel analysis for the New User journey.

Something like this...

Potential new user clicks and Ad -> Potential new user hits Signup Button -> Signups -> First key engagement -> First repeat engagement.

This will allow you to see where Users are getting stuck.

The product team should have a FAR more detailed version of this funnel analysis showing every single step of signup, first engagement, and retention to figure out how they might optimize the funnel.