Don’t do this.

Founder running a company with huge potential - but it’s going sideways. He reaches out asking for help getting to the next level and unlocking growth.

We engage.

We have 1 meeting.

He cancels.

Months later he reaches out to engage again.

I decide to give it another chance despite my reservations.

We have 1 meeting.

Then he emails saying he wants to switch to working via written questions.

I explain this is a bad idea but I’m open to trying it as an experiment.

His submits written questions that are about me, not his business.

I answer the questions I’m willing to answer.

He cancels.

🤔

I’ve worked with only a few people who I would consider completely incompetent.

Very few people act like this.

But this is an (very) extreme version of a common trait amongst inexperienced operators: a lack of consistent execution and follow through .

NOTHING will work if you don’t do it consistently over time.

Making fast, thrashy decisions can feel decisive, but it’s likely to be wasteful and blunt any momentum you might have otherwise experienced.

Effective leaders walk the line between acting consistently and concienciously over time, and being agile enough to appropriately adjust to changing conditions.

Ineffective leaders get this balance wrong. They just spin their wheels and drive everyone around them crazy.