Those who follow me closely know that I am a big advocate for intuition and step-function change in product development - particularly at the start when you're building early momentum and Product Market Fit.

But this is a regular reminder to pay attention to the data.

If you have good momentum and some level of throughput through your product, you don't have to really guess about what to work on next.

Ask yourself, "What is the number 1 reason why more people are not more successful more often with my product?"

Number 1. Not 2 or 3 or 4.

Typically the best way to answer that question is by great product telemetry and funnel analysis.

Map out the ideal pathway(s) through your product, find the biggest drop-offs, develop some hypotheses about reducing the drop-off, and start testing!

If you don't take the time to do this, you'll forever be shipping "great" new features but never polishing the surface area you already have. By definition, this is suboptimal, wasteful, and a misuse of time and resources.