It's essential to have a cross-functional group of experienced people with clear opinions in a decision-making process.

However, a group of well-meaning peers can't solve the problem alone.

It is also essential that there is a final decision maker who is empowered to...

Set vision
Create & maintain a consistent set of principles & decision-making patterns
Make executive decisions
Hold the team accountable

This is true for almost any process - but it's particularly true for Product Strategy and Product Management. This is typically a CPO who is empowered to lead the function at the most senior level.

Without this function in a scaleup and large company, decisions will be slow and less effective (often dramatically so).

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