Reminder number #42342 about maintaining a product-led culture…

At a scale-up or large company, sales, marketing, bizdev, CEO, etc should not be asking Engineering or Design to scope or build anything directly.

Scoping includes asking the question, "How hard would it be to...".

This is not a bureaucracy or control thing - it's an avoidance of chaos thing.

Design and Engineering do not have enough context to answer these questions or do this kind of ad-hoc work.

Because the question is not how hard it is to design or build something.

The question is IF we should build something, HOW we should build something (including handling edge cases, error cases, downstream implications etc), IN WHAT ORDER should we build something, and WHO will maintain it over time.

It's the job of Product Management to figure this out before it gets to Design and Engineering.

So sales, marketing, CEO-types - please talk to your friendly neighborhood PM.

Design & Engineering, please push back on these asks and loop in your PM to respond.