Product & Startup Builder

Steve Jobs and Johnny Ive on Focus

Added on by Chris Saad.

This is such a beautiful compilation of Johnny Ive's comments about Steve jobs.

This is my favorite part...

"This sounds really simplistic, but it still shocks me how few people actually practice this. And it’s a struggle to practice. It’s this issue of focus.

Steve was the most remarkably focused person I’ve ever met in my life.

The thing with focus is it’s not this thing you sort of aspire to, or you decide on Monday, 'You know what, on Monday, I’m going to be focused.'

It’s every minute. 'Why are we talking about this? THIS is what we’re working on'

You can achieve so much when you truly focus.

One of the things that Steve would say was, ‘How many things have you said NO to?’

What focus means is saying no to something that with every bone in your body that you think is a phenomenal idea, but you say no to it because you’re focusing on something else."

The next episode of The Startup Podcast is about exactly this topic. Watch the video below and check out the latest episode dropping soon titled "Saying NO!" at www.tsp.show

So many founders (and operators) get this so, so wrong.