You have a “good will budget” with your users.

If you play too many tricks to force certain behaviors, the resentment will damage your brand. As a result. Users will only choose your product as a necessary evil and drop you as soon as possible. This ultimately limits the innovation and monetization you can deliver.

Focus on delivering delightful value over the long term and users will choose you more often and follow you on any journey you put in front of them - including to new products and revenue opportunities. For companies with great brands and user-centrality - the sky’s the limit.