- Because they think failure and anxiety are conditions to be avoided 
- Because they fail to understand that opportunities at first appear like hard work 
- Because they think that things are broken “for a reason” 
- Because they believe that the conditions and constraints of the world are immutable 
- Because they don’t understand how to sustain high-quality execution over time 
- Because they likely have some self-limiting beliefs, instincts, character traits, and/or behaviors and anyone who provides opposing signals will at first appear wrong. 
Product & Startup Builder