One of the keys to moving from a stand-alone product to a suite of related products is having a strong mental model or metaphor for how they fit together.

This helps the product/design/engineering team to…

1. Design user experiences that more naturally and logically connect together (particularly if the team is broken into different squads).

2. Design user experiences that organically move users from product to product.

3. Design features that make your products work “better together” to ensure they’re not just shipping more stuff - but rather creating lock-in via a cohesive ecosystem.

4. Understand opportunities to create shared naming conventions, primatives, patterns and product surfaces that improve all your products at the same time.

Ultimately this all helps users to more easily and quickly onboard and broaden their usage across all your products.

Don’t just build more stuff. Figure out the mental model first.

#product #productstrategy #consultingconvos #startups #scaleups