So, imagine you're the CEO or CTO of an important tech company, and you've just been hit with a controversial question.

A great example in the video below is a question for the CTO of Microsoft stated something like this:

"Is AI violating copyright and how do we make sure creators get paid for their work",

Here's the playbook for how to dodge and weave like a pro...

1. The Art of Platitudes

Tactic: Preach from the Mount of High Ideals

Example: "We believe in compensating artists and creators for their work. We'd never want to marginalize the little guy."

Translation: Look, we read the room and know what sounds good. Brownie points, anyone?

2. Techno-Babble to the Rescue

Tactic: Bury them in jargon

Example: "The AI's natural language models employ non-deterministic polynomial algorithms that generate heuristic approximations, not direct replications of copyrighted material."

Translation: We're going to baffle you with BS until you forget what you asked.

3. The Morass of Complexity Card

Tactic: Wave the "It's Complicated" Flag

Example: "This is a complex issue requiring multidisciplinary discourse among technologists, ethicists, and legislators."

Translation: We’re going to buy ourselves time with complicated and pointless debates until it's too late and we've won

4. Win

Tactic: Buy time for the real truth to play out

Example: Massive disruption and reshuffling of economic incentives and models reallocating wealth and power to technology companies.

Translation: Just hold tight; we're rearranging the deck chairs on the Titanic, and you might get a better view.

Remember: As a founder, executive or ambitious person in the world: The question you should be asking is not, "How do we protect the status quo". Instead, the question to ask yourself is, are you the source (and/or beneficiary) of disruption or the victim of it?

This is one of the most important reasons why acting in inefficient and ineffective ways in your company is so destructive, self-defeating, and profoundly costly: It slows or mitigates your path to true scale and disruption - making YOU vulnerable to disruption instead.

Inspired by the video below

#startups #scaleups #disruption #getmoving #efficientexecution #hustle #cantputthegeniebackinthebottle