Thanks to cognitive inertia - it's so, so easy to make a pivot, change 1 or 2 of those things, and then accidentally forget to align the rest.

Essential things about your business can end up in an awkward, misaligned state. Part of your business has transitioned, and part of it has not.

A pivot can and should impact every aspect of your business. Brand, positioning, business model, pricing strategy, go-to-market tactics, product strategy, product UX metaphors, and more.

One way to make it easier is to create a migration strategy.

In 1 table, list every aspect of your business in each row.

In column 1, describe how you're currently handling that aspect of the business pre-pivot.

In column 2, described how you intend to adjust things as part of any kind of transitionary state.

In column 3, list how things will be done in the new post-pivot world.

You might be surprised how much can and will change.

For hints at what aspects of your business to list in each row, check out the business alignment stack I created last year.