Are you failing to find product-market fit?

A pivot might be in order.

However, be careful.

When thinking about and researching your pivot, you might be a little gun-shy. Having failed to hit it out of the park the first time, you might be tempted to try to achieve 100% conviction about your new direction.

This isn't going to happen.

Get to 80% and pull the trigger.

Endless indecision is worse than a sub-optional decision. Move fast, ship, learn, iterate. Risk is part of the game.

Also, when making a Pivot; don't half-ass it.

There's nothing worse than making some changes in your roadmap or marketing but not going all the way to align everything in your business with the new direction.

Don't hedge. Don't leave things out of your pivot. It's likely everything needs to be reviewed, adjusted, or completely changed.

In short:

Get to 80% conviction

Pivot 100%