Product & Startup Builder

How is making Products similar to making Marvel movies?

Added on by Chris Saad.

There is still so much confusion about what Product Management is.

I'm a film nerd. So let's use a film production team as a metaphor for the Product Manager.

  • Executive Producer = CEO. They have an idea. They have money. They might even have a script.

  •  Set Decorator/Costume Designer = Brand and Product Designers. They design beautiful things.

  •  Set Builders/Camera Operators = Engineers. They build amazing things.

 However, if they were all sent to a movie set they'd fail to make a coherent movie.

 They need a director.

  •  Director = Product Manager. They have a vision for the story they want to tell. They have an emotional journey they want to take the audience on.

 They work with the set builders to build the right kind of physical spaces that support the action.

 They work with set decorators and costume designers to make sure there's a consistent color pallet and design language.

 They work with the editor to make sure the story makes sense and key moments are emphasized.

 They make sure all the amazing craftspeople are making the same movie. They help them stay aware and aligned around the key emotional beats of the story to ensure that the audience walks away with the intended catharsis - laughter, fear, excitement, delight, and more.

 That's what Product Managers do for users.