Product & Startup Builder

Generalized "Partnerships" and "Partnerships Teams" can really drive a lot of distractions for a company

Added on by Chris Saad.

Generalized "Partnerships" and "Partnerships Teams" can really drive a lot of distractions for a company.

They will often find a wide array of interesting "Partnership Opportunities" that are either inappropriate, ill-timed or scattered across a wide range of possible strategic directions for the business.

It's far better and more effective for Product and Leadership to define specific areas where 3rd parties can add value and then develop APIs, programs, personas, pitches, and packages for those stakeholders.