Stop talking to your engineers...

Stop talking to your engineers...

In software, almost nothing is that hard to build. It's only hard to build well and maintain over time. It's especially hard to turn it into a product. So pick wisely.

As a founder/ceo/sales team, stop asking your engineers "How hard would it be to...". If they're good engineers, their answer will almost always be "not that hard" - but it's the wrong answer.

Instead, ask your product team what it would take to develop new products. If they’re good Product Managers, their answer will almost always be "a lot".