It’s not just about “ways of working”

It seems a lot of Product teams and scaleups in Australia think their product problems come from "Ways of working".

This is typically only partly true.

It typically comes from the way they are sales lead instead of developing an opinionated product strategy and roadmap.

It typically does NOT (primarily) come from the way that designs, requirements, stories, and engineering execution are "shaped up" and executed.

Constantly revisiting the "ways of working" is like rearranging the deck chairs on the titanic without patching the giant hole in the side of the ship.