1. You have frequent change in priority

2. You lack clearly defined (highly specific and tactical) problems you’re solving for

3. There is frequent push back and frustration from Engineering

4. Things take too long to ship

5. When things ship they are not polished or effective

6. There’s a lot of action and maybe lots of things ship but nothing seems to ladder up to meaningful new value for customers

7. Customers don’t know what your product does or how to use it successfully

8. Your product usage is not growing

9. Your margins and/or your volume of business is too low

10. You can’t handle more customers without hiring more people

11. There is indecision about priorities and next steps across the company

12. The sales team doesn’t know how to sell your product “as is”

13. Each new customer is asking for materially new features

14. It’s hard to describe and sell your product on a website and at scale