It is not to write code
It is not to design beautiful pixels
It is not to meet the needs of that strategic customer
It is not to make revenue
It is not to have a big launch
It is not to raise capital

It is to ship products that a large and growing cohort of users love, use, and recommend.

That’s it.

Everything else is either a means to an end or an organic byproduct.

As a result, your “vision”, your “job”, your ego, your personal preferences, or even the contractual obligations of your biggest customer don’t ultimately matter.

Collaborate hard. Disagree. Commit. Put it in the world. Learn. Iterate. Create value. Win or lose.