You don’t need product owners.

You don’t need product owners.

Product managers own and run products.

You don’t need BAs.

Product managers triangulate an understanding of the requirements of the business and the market to make product decisions.

All these extra roles come from bigcos and only serve to add unnecessary communication overhead and dilute accountability.

Product managers: own and run your product. Don’t let others take pieces of the responsibility and accountability off your plate.

If you need help communicating with internal and external stakeholders, lean on your product marketing manager. If you need help with understanding the requirements of your customers then go talk to them directly and/or lean on designers, design researchers and customer support teams.