The modern era of digital products and businesses has moved away from grand, bureaucratic brands and experiences, and towards delightfully human and simple customer journeys that speak to us as individuals.
Think Lemonaid for insurance. Slack for collaboration.
No Latin. No acronyms. Fewer forms. Less jargon. Less pain.
This is one of the secrets of disruptive tech companies. It's not just about an app. It's about a more human, user-centric business model and customer experience.