I bump into a lot of founders who are bewildered by all the contradictory advice they get.

Go b2b! Go Enterprise! Go b2c. Sell it for cheap! Sell it for a premium price! Grow! Scale! Revenue! Raise money! Don't raise money!!!!

Be careful about speaking to too many advisors - particularly random, one-off conversations.

Every advisor has their biases and knee-jerk instincts. It can really confuse you.

You need to pick 1 or 2 key people you trust and like. Together, you develop a long-term relationship. As a team, you will develop a single medium-term strategy. Then all the advice/tactics should be aligned with that strategy over a sustained period of time.